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Tacita B's avatar

I find that the TikTok phenomenon of labelling pretty much anything that exists (clean girl, dark feminine, cortisol face, everything is an era etc) places an urgency on that trend.

It’s that age old thing of if you name something you give it power. It makes it legitimate/established so people panic and think something’s wrong.

Interesting to see. Also, pls keep doing this TikTok translator series! LOVE LOVE LOVE

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Zeynab Mohamed's avatar

Thank you! Absolutely agree with you on the power thing, at this point we’re just giving all the power away!

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Lauren Lipsay's avatar

Loved the piece and this comment! If you can sort people into categories, you can sell to those categories.

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Zeynab Mohamed's avatar

Thank you so much!

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Pandora Sykes's avatar

TikTok translator 🙌🏼🙌🏼🙌🏼

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