I think the difference for me (tween in the mid 70s), is that all our products came from the drugstore: Bonne Bell 10-0-6 lotion and Lip Smackers, Aapri scrub (pre dates St Ives!), Kissing Potion roll on lipgloss. If you were lucky, Clinique 3 step skin care was high tech with the 'computer' at the counter (you answered questions by sliding open windows, and yes, they did call it a computer!)
Now, if it's not Dior Lip Oil or Drunk Elephant, they don't want it! I follow one influencer who 'resets' her tween daughters' rooms, and the amount of makeup and skin care they have is mind boggling, as is her commenting that the girls just 'play' with the makeup. That's what ELF and Millie Bobby Brown's line is for, not Fenty!
I'd love a report on Drunk Elephant in a few years, when the tweens have moved on. Will they have any adult customers left?
I think the difference for me (tween in the mid 70s), is that all our products came from the drugstore: Bonne Bell 10-0-6 lotion and Lip Smackers, Aapri scrub (pre dates St Ives!), Kissing Potion roll on lipgloss. If you were lucky, Clinique 3 step skin care was high tech with the 'computer' at the counter (you answered questions by sliding open windows, and yes, they did call it a computer!)
Now, if it's not Dior Lip Oil or Drunk Elephant, they don't want it! I follow one influencer who 'resets' her tween daughters' rooms, and the amount of makeup and skin care they have is mind boggling, as is her commenting that the girls just 'play' with the makeup. That's what ELF and Millie Bobby Brown's line is for, not Fenty!
I'd love a report on Drunk Elephant in a few years, when the tweens have moved on. Will they have any adult customers left?